Dazzle Flag Ship Store in Shanghai Kerry Center

Dazzle

Flag Ship Store Kerry Center, Shanghai

A few details

Project Description

Fashion brand Dazzle’s new store, recently opened in Shanghai, is the first of a new era for the Chinese firm. Located in Shanghai’s Kerry Center, the store sports a completely new look, thanks to a skilled all-Italian restyle, a collaboration between Cristofori Santi Architetti, responsible for the interior design, and Giacomo Rossi Lighting Designer, member of LDT, who took care of the lighting design.

The restyle was born from the brand’s desire to refresh their look, maintaining their decidedly feminine vibe, but delivering it in an unconventional way.

The concept, created by architectural firm Cristofori Santi Architetti, originated around the idea of a dynamic space, with a clean design. The layout is generated by a rhomboid shape with rounded corners, a conventionally defined petal. Giacomo Rossi Lighting Designer is the talent behind the lighting design and concept. The restyle features a cove illumination system built in-situ and seamlessly integrated into the architecture.